New Collab
Sportswear on Shakedown Street: Shop the New Rowing Blazers x Grateful Dead Collection Online
The second collab from the fashion brand includes grandma-knit sweaters, tie-dyed rugby shirts, and more pieces inspired by the band's motifs
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Deadheads, it’s time to head back to the lot and get your wallets out. After dropping its first Grateful Dead-inspired collaboration a little over a year ago, New York City-based apparel brand Rowing Blazers has returned with a brand-new capsule. Now available to buy online, the latest Rowing Blazers x Grateful Dead collection features six new items, including a tennis-playing Dancing Bear dad hat, a tie-dyed rugby shirt, and a knit Stealie sweater.
The new Rowing Blazers x Grateful Dead collection follows the brand’s first collaboration with the iconic jam band back in 2023. For its second capsule, the fashion label teamed up with Deadhead Mike Gracie, who previously embroidered Rowing Blazers’ polos and rugby shirts with Dead motifs.
The brand also headed to Sin City to photograph the new campaign, where Dead & Company are playing a residency at the Sphere through August.
“Last year’s collection we shot on location at Barton Hall, during Dead & Company’s show,” Jack Carlson, founder and creative director of Rowing Blazers, tells Rolling Stone. “This year, of course, we shot at the Sphere. It’s an honor to collaborate with the Dead, and with Gracie, once again.”
Shop the new Rowing Blazers x Grateful Dead pieces below:
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Grateful Dead Tennis Club Dat Hat
Who wants to play some tennis? The Dad cap gets reinvented with the band’s Dancing Bear motif holding a racquet.
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Grateful Dead Stealie Rugby Shirt
This 100-percent cotton tie-dyed rugby shirt features the iconic Steal Your Face logo on the left chest pocket.
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Grateful Dead Grandma-Knit Stealie Sweater
Available to preorder in XS, S, M, and L, with expected delivery around August 30, 2024.
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Grateful Dead Tennis Club Polo
This white cotton mesh polo also takes its inspiration from the world of tennis, with a Dancing Bear holding a racquet and the words “Grateful Dead Tennis Club” embroidered on the chest.
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Grateful Dead Sailing Club Tee
This navy 100-percent cotton tee comes available in a variety of sizes, complete with the words “Grateful Sailing Club” graphic across the front of the shirt.
“Both Rowing Blazers and the Dead have their own cult followings — a community of people who takes it and makes it their own,” Carlson previously told Rolling Stone last year about the first collection. “Not just fans or listeners or customers. It’s a real community. I’ve always loved the culture of the lot at Dead shows, and this tradition of Dead merch where everyone gets to put their own spin on it and weave in their own cultural references.”
Shop the new Grateful Dead x Rowing Blazers collection, with prices starting at $48, online and in stores now.